Hey, I’m George.

I’m a freelance copywriter and content strategist specialising in B2B and tech.


When I was 16, I was pretty sure I’d grow up to be a professional rock climber.

By the age of 22, I was confident that I would be a famous novelist.

I’m 30 now and I’ve never climbed El Capitan or appeared on any best-seller lists. But I love what I do and I consider myself super lucky to do it. I work for myself, I have awesome clients and I create things that I’m proud of.

Before starting Content Pro, I had the good fortune to spend ten years at some of the best creative and digital agencies in the UK.

It was a great experience. I learned loads, met some awesome people and worked on amazing brands.

I interviewed the All Blacks for Adidas, which was the best day ever.

And I watched Arnie do a motivational speech at Tesco’s headquarters, which was pretty weird, if I’m honest.

I’ve always worked hard, so it wasn’t too long before I started climbing the ladder. As anyone who has done this knows, the higher up you get, the less hands-on creative or strategic work you do.

Soon I was Content Director at Publicis Media Content, a large London agency. But the only thing that I was writing were emails. I was in a creative rut.

So I left London, moved to Bristol and struck out on my own. Now I work directly with companies who want to improve the online experience for their customers.

Sometimes that means creating content, sometimes it’s designing user journeys, sometimes it’s creating multichannel campaigns.

I try to bring a UX sensibility to marketing problems, focusing on identifying an audience, understanding their needs and creating positive experiences.

Some people call that content strategy, some people call it UX. It doesn’t really matter what you call it, as long as you’re taking your users seriously.

Maybe one day I’ll grow Content Pro into something larger than it is, but right now I’m enjoying being a one-man operation.

I don’t have to manage anyone, which means I can focus all of my attention on my clients and I have a network of freelancers I can call on when I need.

If you have any questions or want to work together, you can get in touch using the button below.