image of george terry who is a SaaS & B2B content writer and runs content pro against a colourful background

Hey, I’m George

When I was 16, I was pretty sure I’d grow up to be a professional rock climber.

By the age of 22, I was quietly confident that I would be a famous novelist.

I’m 30 now and I’ve never climbed El Capitan or appeared on any best-seller lists. But I love what I do and I consider myself super lucky to do it. I work for myself, I have awesome clients and I create things that I’m proud of.

Before starting Content Pro, I had the good fortune to spend ten years working at some of the best creative & digital agencies in the UK.

It was a great experience. I learned loads, met some awesome people and worked on amazing brands. Including Adidas, Tesco, Heinz, ESPN, Aviva, NatWest, Citibank and many more.

I interviewed the All Blacks, which was the best day ever.

And I watched Arnie do a motivational speech at Tesco’s headquarters, which was pretty weird, if I’m honest.

I’ve always worked hard, so it wasn’t too long before I started climbing the ladder. As anyone who has done this knows, the higher up you get, the less hands-on creative or strategic work you do.

Soon I was Content Director at Publicis Media Content, a large London agency. But the only thing that I was writing were emails. I was in a creative rut.

So I left London, moved to Bristol and struck out on my own. Now I work directly with tech brands who want to improve their rate of lead generation.

Maybe one day I’ll grow Content Pro into something larger than it is, but right now I’m enjoying being a one-man operation. I don’t have to manage anyone, which means I can focus all my attention on my clients. And I have a great network of freelancers I can call on when I need.

If you have any questions or want to work together, you can use the button below. And if you want to learn more about my approach, check out these articles: