When was the last time you took stock of your strategy?
Something I often hear from clients is that they’re so caught up in the day-to-day they struggle to see the big picture. They can’t remember what their strategy was. They can’t see where they’re heading.
This is a simple exercise I run through to help clients take a step back.
Digital marketing is a journey. You start simple, you get good at the simple things, you move onto more complex things. Similarly, in this exercise, I’ll run through the five stages of digital marketing sophistication, from the very basic, to the complex.