Cybersecurity, IT & Tech Marketing


Content. Lead Gen. Strategy.

March 14, 2019 in Content Marketing

How to generate hundreds of blog ideas that will drive massive search traffic

Coming up with new blog ideas is tough Filling up your content calendar isn’t easy. It requires you to come up with loads of blog ideas in a short space…
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February 19, 2019 in Content Marketing

Sales enablement strategy: how to create content for bottom-of-funnel prospects

What is a sales enablement strategy? The goal of a sales enablement strategy is to align marketing and sales - often easier said than done. In the past, marketing would…
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February 14, 2019 in SEO

Free SEO analysis tools: 5 that I keep bookmarked at all times

Why use free SEO analysis tools? Regularly using SEO analysis tools is a must if you want to maintain strong rankings. If you don’t bother, your performance could be undermined…
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February 5, 2019 in Lead Generation

Landing page optimisation: 22 proven tactics to increase conversions

What is a landing page? Landing pages are pages on your site set up specifically to convert visitors into leads. This is usually achieved using a form which users are…
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January 24, 2019 in Content Marketing

The best B2B content marketing examples for 2019

Looking for inspiration? B2B content marketers don’t have it easy. I’ve spent many years working in B2C and B2B and I can say with certainty that it’s harder to keep…
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January 17, 2019 in Lead Generation

B2B lead magnet ideas: 13 ways to make yours irresistible

What are lead magnets and why are they so important? Lead magnets are how you convert site traffic into leads. Your lead magnet idea can be anything that you offer…
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January 17, 2019 in SEO

Search Intent: what are the four types of keyword?

Why is understanding search intent so important? In order to target keywords effectively you need to understand what keywords are being used by your customers. But you also need to…
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January 9, 2019 in Lead Generation

B2B lead generation strategy: 5 crucial questions to ask

Starting a new lead generation campaign is exciting. But it’s all too easy to rush into things before the strategic groundwork has been laid. Before you do anything else, sit…
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January 9, 2019 in Content Marketing

What’s the most important B2B content marketing metric?

A wise man once said, if you chase two rabbits, you’ll catch neither. Marketing is a bit like that. If you try to grow your mailing list, your site traffic,…
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January 8, 2019 in Lead Generation

6 B2B lead magnet formats that outperform lengthy PDFs

What is a B2B lead magnet? A B2B lead magnet is a piece of content that you give away to your audience in exchange for their contact details. It can…
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January 1, 2019 in Lead Generation

7 B2B lead generation mistakes that ruin campaigns

The majority of the campaigns that I see are making at least one of the B2B lead generation mistakes listed below. And just one is enough to do serious damage…
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December 11, 2018 in SEO

Blog post SEO: How to write blog posts that search engines love

Blog post SEO is vital if you want to maximise the value, readability and discoverability of the content you create. Read this guide to find out how to optimise your…
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