Freelance content marketing consultant
But not everyone is doing it well.
I’ve worked in content marketing for ten years. And over the course of those years I’ve noticed something.
There are two kinds of content marketing.
The first is strategic, super-targeted, in-depth and totally focussed on the audience and helping them achieve their goals.
The second is sporadic, vague, lacking in detail and self-serving.
If you feel like your content marketing is in the latter – good news. 👍
You’re in the right place.
”George was instrumental in the relaunch of Ricoh's content hub – driving traffic up by 220% and generating 680 leads in just 7 months! Beyond the numbers, George is great to work with and I trust him as an extension of my team to get to the heart of the story on a range of topics. I recommend him and his work highly.Jon ReaderCorporate Marketing Manager, Ricoh UK
Content marketing principle #1 – it’s not you, it’s them
How well do you know your customers? How much do you care about them? Are you willing to go the extra mile to make their day?
Because right now, that’s what it takes.
If brands want to create content that gets noticed, they need to target genuine pain points with well-researched keywords and they need to go BIG. That’s why a lot of my posts are over 2,000 words long.
You can check out a few examples below:
- The ultimate guide to audience growth
- How to build a reliable sales pipeline for your business
- 63 ways to optimise EVERY aspect of your lead generation campaign
This may seem over the top, but ask yourself this:
If the topic that you’re covering isn’t worth writing that much about, is it worth reading about?
Or even better:
If you didn’t publish your next post, would anyone outside of your business care?
I go the extra mile for my readers because I know it works. My longer pieces – the last one above is 5,800 words – outperform my shorter pieces.
Plus, Brian Dean from Backlinko recently shared this graph, showing a clear relationship between post length and search rankings.
So if you’re looking for a freelance content marketing consultant, make sure you pick one who:
- Can identify proven pain points with targeted keywords – this post on generating blog ideas that will show you how I do this
- Is able to go into detail and craft coherent, long form stories
Content marketing principle #2 – there’s no such thing as content marketing
Modern marketing is totally interconnected.
We break these things up to make them easier to understand. But if you think in a siloed way, your customer journey will be fragmented.
Want to learn more? Check out the infographic below.
Looking for a freelance content marketing consultant?
So if you want to stop creating content which no one sees and start growing your traffic, your conversions and your business, drop me a line using the button below.