Freelance copywriter in Bristol
Are you looking for a freelance copywriter or content creator?
George Orwell once wrote:
“Good prose is like a windowpane.”
I think what he meant was…
- It’s clear
- It gets to the point
Orwell didn’t live to see the internet – I’m sure he’d be horrified – but these days, good copywriting has one other quality:
- It gets people to act
I’ve worked in content marketing for almost ten years. And I’ve written just about every type of copy you can think of:
- Blog posts
- SEO content
- Chat bots
- Website copy
- UX copy
- Reports, whitepapers & brochures
- Technical content
- Animation & film storyboards
I also write fiction and non-fiction. My work as a features writer has been published by The Guardian. And one of my sillier tweets was once featured in The Sun. Although I’m not sure if that’s a good thing.
Along the way, I’ve worked with a whole host of awesome brands. Including Adidas, Tesco, Heinz, ESPN, Aviva, NatWest, Citibank and many more.
”George was instrumental in the relaunch of Ricoh's content hub – driving traffic up by 220% and generating 680 leads in just 7 months! Beyond the numbers, George is great to work with and I trust him as an extension of my team to get to the heart of the story on a range of topics. I recommend him and his work highly.Jon ReaderCorporate Marketing Manager, Ricoh UK
How to pick the perfect freelance copywriter
If you’re on this page, you’re on the hunt for a freelance copywriter.
So here’s a bit of advice.
Work with a copywriter who gets strategy.
Work with a copywriter who understands keyword research, user journeys and how to convert.
Because here’s the thing about freelance copywriters – most of them got into marketing because they’re good at writing. But flashy copywriting doesn’t generate traffic. And it definitely isn’t going to grow your business.
If you want to grow your business, you need a strategy. You need someone who can:
- Identify and target specific high-value keywords
- Identify your audience’s pain points and create content that genuinely adds value
- Craft tailored CTAs to convert
If you’re interested in learning more about the above, check out my recent article – B2B Content Marketing: The Ultimate Guide to Audience Growth.
It’s well worth a read.
And of course, if you’re looking for a freelance copywriter in Bristol, get in touch using the button below.