Making Content Work

I’ve worked in content marketing for almost ten years. I’ve launched a lot of campaigns and with every launch, you learn something new. In this series of posts, I want to pass on the most important things that I’ve picked up along the way. Nothing too lofty. Just practical, hands-on advice from one content marketer to another. Hope you enjoy it.

#1 – Focus on the one metric that matters most

A wise man once said, if you chase two rabbits, you’ll catch neither. Marketing is a bit like that.

Show me

#2 – Get access to genuine experts

If you know less about your intended subject than your audience, they’ll probably ignore you.

I'm in

#3  – Don’t try and change someone’s mind

Changing someone’s mind is hard. Especially online. If someone doesn’t agree with what you’re saying, they’ll just leave.

Let's do it

#4  – Adopt a campaign mindset

No one changed the world with a few blog posts. To change the world you need impact. You need big ideas.

Let's do it

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More coming soon