George R. Terry

I can help your business make more money from its website.

Writer. Consultant. Speaker. 

Bad meetings drive customers away

You’re meeting a contractor at their office. You’ve been searching for the right partner and they might be the one.

But when you turn up, your heart sinks.

Their office is a mess and they don’t seem clear on what they’re selling or why you ought to buy. If they can’t run a meeting right, how are they going to run your project?

Websites are no different

Clumsy copy and dodgy user experience erode trust. A bad website can do more harm than good. As a freelance copywriter & strategist, I can help you…

Clarify your message

So your pitch always lands.

Optimise your experience

So you convert more visitors.

Increase your traffic

So you create more opportunities.

“George was instrumental in the relaunch of Ricoh's content hub – driving traffic up by 220% and generating 680 leads in just 7 months! Beyond the numbers, George is great to work with and I trust him as an extension of my team to get to the heart of the story on a range of topics. I recommend him and his work highly.”

Jon ReaderCorporate Marketing Manager, Ricoh UK

My five-step process will help you generate more leads and enquiries, whether you’re just starting out or an established brand.

“George worked closely with us to define the tone of voice and messaging for our brand, listening to our vision whilst offering valuable insight and direction at the same time. We are so happy with the results, we now have a joined-up brand with easy-to-follow guidelines for our team. I would not hesitate to recommend George.”

Kate HighamFacilities Director, Splice

I write for the Hubspot Marketing Blog, appearing in front of six million unique readers each month. My previous clients include Adidas, Tesco, Heinz, NatWest, Aviva, Citibank and many more. Along the way I’ve had the good fortune to work at some of the best creative & digital agencies in the UK.


Freelance copywriter, UX writer & strategist